Consider the last time you searched for an Italian food restaurant in a new city. You’re unfamiliar with the area and don’t have any personal recommendations to rely on. You likely open your phone, conduct a Google search for [italian food near me] and find several restaurants. Do you choose […]
Common questions and answers about SEO certification from Google
Google’s decision to offer digital marketing certification, which includes search engine optimization (SEO), left some amused. Others were confused. Meanwhile, some are rushing to get the certification. But should you? Sadly, many SEO professionals have been disappointed with what they’ve seen of the certification training so far. For example, Google’s […]
Google Search Console’s URL parameter tool is officially not working
Google today has turned off support for the URL parameter tool within Google Search Console. Google did notify us just about a month ago that this would be happening and it did – the URL parameter no longer functions today. What happened. If you try to access a specific Search […]
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like for marketers and what they should be doing now to prepare. The article notes the startling statistic that in 2020 […]
10 Different Ways To Get Organic Page 1 Google Rankings
Google search has been continually evolving since the very beginning. Over the past 10 years, much of that evolution was driven by improvements in technology but also changes in what users expect. Here are 10 opportunities for more traffic from Google and how to get it. Google has steadily been […]
Why Do Aggregator Sites Outperform The Original Source On Google?
This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes: “How can article aggregator sites outperform the original source? Google has various guidelines on aggregator copy not performing well, and much is said of not showing duplicate content across the web. Yet RSS aggregator sites URLs […]
Google Says AI Generated Content Is Against Guidelines
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools. There’s a debate in […]
More Search Console Insights Added to Google Data Studio
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. This update is announced by Google Search Advocate Daniel Waisberg in his second post of a blog series related to Data Studio & Search Console. In case […]
Google, Apple will need to be ‘forcibly’ removed from app fee business, analyst says
Google (GOOG, GOOGL) recently revealed a pilot program that will allow Spotify (SPOT) users to circumvent Google Play’s billing system. Spotify is among the companies that have publicly fought against Google and Apple’s hold on their respective app stores. Apple takes a 30% commission on app and in-app purchases for […]