Common questions and answers about SEO certification from Google

Hanah Lopes

Google’s decision to offer digital marketing certification, which includes search engine optimization (SEO), left some amused. Others were confused. Meanwhile, some are rushing to get the certification. But should you? Sadly, many SEO professionals have been disappointed with what they’ve seen of the certification training so far. For example, Google’s […]

Google Says AI Generated Content Is Against Guidelines

Hanah Lopes

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools. There’s a debate in […]