We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court. To make the most out of your content strategy, it’s important for you to: Identify entities and topically-related keywords. Optimize for on-page elements. Build content […]
Content
Should Your Marketing Content Be Comprehensive Or Narrow?
Timothy Carter is the CFO of DEV.co and SEO.co. Tim & his teams specialize in custom software development, web design and digital marketing. getty There are many viable ways to build a content marketing strategy. You can focus on written content or more on videos and podcasts. You can target […]
3 content marketing strategies to support SEO success
“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.” Ranking for […]
Content marketing strategy for small businesses: top 11 tips
Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small […]
How hub-and-spoke content marketing can help improve SEO
“When we think about creating topical – evergreen, informational content – it’s sometimes hard to fit all that information on one landing page,” said Zack Kadish, SEO customer success team manager at Conductor, in a recent webinar. “So, we when think about ‘hub-and-spoke models,’ we want to think about generating […]
How To Handle Duplicate Content At Enterprise Scale
Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals. It’s also not helpful to searchers, which results in search engines like Google identifying other content as the better answer. Search engines can filter out pages from top search results and […]
Lululemon Looks to Grow Mirror Business With More Content, Perks
At an analyst day on Wednesday, Lululemon announced plans for its Mirror fitness technology. This year, Lululemon plans to launch Lululemon Studio, a membership plan for its Mirror device. Lululemon acquired Mirror in 2020 for $453 million. Insiders have been skeptical of the technology. Lululemon on Wednesday announced plans for […]
Google Says AI Generated Content Is Against Guidelines
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools. There’s a debate in […]
How Should We Internally Link Hub & Spoke Content For SEO?
Today’s column comes from a question submitted by Search Engine Journal reader Melvin, from Vlaardingen. Melvin asks: “Could you please explain what the best content silo/interlinking structure is if you have a lot of informational content? I’m assuming you can’t link to 30 different articles from one page. In addition, […]
A Complete Guide To On & Off Page Local SEO Content
When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited […]