Holiday shopping is right around the corner, and while Black Friday and Cyber Monday offer major savings, those two days aren’t the only opportunities to find gifts for everyone on your list. If you’re looking for unique gift ideas this year, consider shopping during Small Business Saturday (November 26!), an annual savings event that sheds light on local stores amidst the busy shopping season. The benefits? Most small businesses sell products that you can’t get anywhere else — whether online or in person. Plus, it’s a great way to both surprise your loved ones and support small business owners at the same time.
If you’ve never shopped on Small Business Saturday before, you’ve come to the right place. Ahead, we break down what you need to know about its history and how to find your local participating businesses. We also rounded up 25 of the best small businesses that will provide your holiday shopping season, and tidings, with equitable cheer. You’ll find everything from candles to cocktail sets to a puffy-sleeved dress from small businesses that are making their mark in their respective industries, including Caribbean Craft, Carlota, In Kidz and Loisa:
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14k Gold Plated Brass Heart Screwback Earrings
INSPIRING COFFEE MUG
Boss Babe Travel Coffee Mug
GREAT GIFT FOR BEAUTY LOVERS
A COMPLETE BARTENDER SET
Cocktail Shaker Bar Set
Flavor Trio Combo
Paper Mache Rainbow Zebra Head
Joey Baby NYC
GREAT GIFT FOR TODDLERS
Qai Qai Doll by Serena Williams
GARDENING KIT FOR BEGINNERS
Kitchen Herb Garden Kit
NOURISHING HAIR OIL
Brown Butter Beauty
African Marula Hair Oil
GREAT EDUCATIONAL TOY
A Day at the Barbershop Memory Game
STYLISH, COMFY FOOTWEAR
CULTURAL TOY SET
Mexico Culture Toy & Activity Box
FOR THOSE WHO LOVE CANDLES
Yellow Scented Candle
FASHIONABLE LUXURY HANDBAGS
Mini Kendrick Rhinestone Box Bag
COMFY WEARABLE BLANKET
Oversized Microfiber & Sherpa Wearable Blanket
Heart Chakra 8 oz. Candle
TRAVEL LIGHTED MIRROR
Riki Loves Riki
Cutie Portable Lighted Mirror
Special Connection Set
Daapo Printed Cotton Puff-Sleeve Dress
PRACTICAL OVEN LINERS
Heavy Duty Non-Stick Oven Liner, Set of 2
Barigo Ceiling Lamp
FRAGRANT ESSENTIAL OILS
Gentlemen’s Fragrance Oils, Set of 6
Cempasúchil Crossbody Bag With Flap
What is Small Business Saturday?
Small Business Saturday has become one of the hallmark sale events of the holiday shopping season. Originally organized by American Express in 2010, the shopping extravaganza is observed every year to help shine a light on small businesses that may be overshadowed by big box retailers during Black Friday and Cyber Monday. The mission behind Small Business Saturday is to encourage consumers to funnel dollars into local establishments and celebrate small business owners and all they do for their communities. New for this year, AMEX is teaming up with TikTok on a #ShopSmall accelerator. Beyond your hometown, many of the brands we see while scrolling social media and even Amazon are qualified as small businesses as well. While there are endless small businesses you could shop online, we’re especially looking forward to shopping Black-owned, Latinx-owned, AAPI-owned, Indigenous-owned and women-led businesses online this Small Business Saturday (all of the brands featured on this list are diverse-owned).
When is Small Business Saturday?
Historically, Small Business Saturday takes place the last weekend in November, nestled between Black Friday and Cyber Monday. It happens during this time because it’s one of the most popular shopping periods of the year. Small Business Saturday 2022 is coming on November 26, 2022.
Where does Small Business Saturday take place?
Small Business Saturday takes place across the country, whether you live in a bustling city or a small town. There are likely small businesses in your community that you don’t know yet, so try using the American Express locator app to find places to shop near you.
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