8 Stories Of Hope From The SEO Community

Hanah Lopes

February 23, 2022, was a regular Wednesday for Ukrainian marketers and SEO specialists. We had our morning coffees and did tech audits, built some links, and revamped a couple of landing pages. We were striving for better visibility and conversions, trying hard to keep up with the deadlines, and hoping […]

SEO Best Practice for Alt Text

Hanah Lopes

In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and suggested ways to use the Alt Text that would be good for SEO. […]

How Should We Internally Link Hub & Spoke Content For SEO?

Hanah Lopes

Today’s column comes from a question submitted by Search Engine Journal reader Melvin, from Vlaardingen. Melvin asks: “Could you please explain what the best content silo/interlinking structure is if you have a lot of informational content? I’m assuming you can’t link to 30 different articles from one page. In addition, […]

How To Stay Up-to-Date In The SEO Industry

Hanah Lopes

Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what used to work doesn’t work so well anymore. or there’s a new element to add to your SEO bag. Though you may want to […]

“Flawed” WordPress Proposal Causes Backlash

Hanah Lopes

A new proposal for WordPress 6.0, scheduled for May 2022, will enable automatic image conversions as a default so that all uploaded images will display in the better WebP format. The WordPress developer community overwhelmingly responded negatively against the proposal because it will cause massive increase in disk space usage. […]