Google Updates Documentation On Meta Descriptions

Hanah Lopes

Google updated its documentation on creating high-quality meta descriptions that will show up in the search results by adding examples of best and worst practices. The change was made in the documentation for controlling the snippet in the search results. Meta Description in Search Snippets Search snippets are the summaries […]

How to do a competitive analysis for local SEO

Hanah Lopes

When it comes to local SEO, there’s a lot of noise. From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture. However, none of these tasks matter if you ignore competitors.  […]

Googlebot Crawls & Indexes First 15 MB HTML Content

Hanah Lopes

An update to Googlebot’s help document contains confirmation that it will crawl the first 15 MB of a webpage and anything after this cutoff will not be included in rankings calculations. Google specifies in the help document: “Any resources referenced in the HTML such as images, videos, CSS and JavaScript […]

TikTok’s SEO Opportunity For Brands

Hanah Lopes

Co-Founder and CEO of Social Native, redefining how brands create content. getty There was a time not too long ago when marketers were weighing TikTok’s threat to Instagram Reels. Now, TikTok is threatening Google’s Search and Maps features as it was revealed that 40% of Gen Z users use TikTok […]

Helpful Content Signal May Get Stronger With Next Core Update

Hanah Lopes

Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The helpful content update started rolling out two weeks ago. Early feedback from SEOs and publishers suggests that the new ranking signal doesn’t significantly impact search results. Sullivan addressed the feedback last […]

Optimizing content for search: A 4-step guide

Hanah Lopes

SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just optimizing your content for search but instead, taking a different approach and creating a single SEO content strategy. When we talk about optimizing content for […]

6 Best Enterprise Tools & Platforms For Technical SEO

Hanah Lopes

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility and organic traffic. While it’s possible to perform many technical […]

The 7 Best Landing Page Builders For 2022

Hanah Lopes

Creating measurable leads is essential for driving sales. But you cannot drive sales if your landing pages don’t convert. Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance. Here are seven of the best landing page builders out there, and […]