Google Expands Eligibility for Product Rich Results

Hanah Lopes

Google expanded eligibility for Merchant Listing search experiences and product snippets through the use of structured data. This change affects merchants, product review sites and product information aggregator sites. Merchant Center feeds are no longer necessary to be eligible for product rich results. There are also two new reports in […]

How To Find Hidden Opportunities

Hanah Lopes

1. Check For Google Penalties The first step is the easiest place to look for a hidden opportunity to help skyrocket your rankings. Is your website currently under any penalties from Google? To check for penalties, your website needs to be connected to Google Search Console. If it isn’t, you, […]

Will Google Penalize Sites That Look The Same?

Hanah Lopes

Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid. Will Google Rank Sites that Look the Same? The question asked was about whether two sites that look similar could […]

Google Discusses Zero Search Volume Keyword Targeting

Hanah Lopes

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords that have zero search volume and whether they should target those for ranking purposes. They asked: “Let’s […]

Google Adds New HTTPS Report to Search Console

Hanah Lopes

Google has announced it will begin rolling out a new HTTPS report in Search Console.  The announcement came via Google’s Search Central Blog and indicated the search engine expects the launch process to take a few months. “One of the common requests we heard from you was to provide more […]

What You Need To Know

Hanah Lopes

JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers. Take, for instance, loading items on category pages, or dynamically updating products on the site using JS. While this is great news for ecommerce sites, JavaScript poses several challenges for […]

Do They Help Or Hurt Your SEO?

Hanah Lopes

Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal links were something of an SEO hack – even though they were technically against Google’s guidelines. These days, Google still […]