Essential Functions For SEO Data Analysis

Hanah Lopes

Learning to code, whether with Python, JavaScript, or another programming language, has a whole host of benefits, including the ability to work with larger datasets and automate repetitive tasks. But despite the benefits, many SEO professionals are yet to make the transition – and I completely understand why! It isn’t an essential […]

An Introduction To Using R For SEO

Hanah Lopes

Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection, data analysis, statistics, modeling, and model monitoring.  Many businesses rely on predictive analysis to determine the relationship between […]

What Is Search Forecasting And Why Is It Important?

Hanah Lopes

Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps. But before tweaking your on-page content or restructuring your website, you need to know what’s working well already and where you have the potential for growth. This is where search forecasting comes in. What Is […]

Is Domain Name A Google Ranking Factor?

Hanah Lopes

Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom picked up the phone to make a call, and you were kicked off the web. Good times. In those days, […]

Is it the new snake oil of Google SEO?

Hanah Lopes

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions.  After Barry Schwartz shared the […]

7 Ways To Use Google Trends For SEO & Content Marketing

Hanah Lopes

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]

How SEO and content marketing work together

Hanah Lopes

SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience.  With […]

The new way to connect with other SEO pros

Hanah Lopes

With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative.  Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, […]