Learning to code, whether with Python, JavaScript, or another programming language, has a whole host of benefits, including the ability to work with larger datasets and automate repetitive tasks. But despite the benefits, many SEO professionals are yet to make the transition – and I completely understand why! It isn’t an essential […]
SEO Marketing
8 SEO Problems Solved By This SEO Artificial Intelligence Tool
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like your tried-and-true SEO tools no longer give you a true advantage? It’s time to move past the tools that your […]
An Introduction To Using R For SEO
Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection, data analysis, statistics, modeling, and model monitoring. Many businesses rely on predictive analysis to determine the relationship between […]
What Is Search Forecasting And Why Is It Important?
Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps. But before tweaking your on-page content or restructuring your website, you need to know what’s working well already and where you have the potential for growth. This is where search forecasting comes in. What Is […]
Is Using Google Analytics A Search Ranking Factor?
Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor. Is Google […]
Is Domain Name A Google Ranking Factor?
Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom picked up the phone to make a call, and you were kicked off the web. Good times. In those days, […]
Top 10 Essential Website Optimization Strategies
Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online. Of course, the basics in 2022 are much different from the basics in 1998. It’s easy […]
Is it the new snake oil of Google SEO?
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the […]
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power […]
How SEO and content marketing work together
SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. With […]
10 Image SEO Tips To Make A Website Users Will Love
Run a scan on your image-heavy pages with WebCEO’s Speed Optimization tool to see how well you are doing. Screenshot from WebCEO, November 2022 Pay special attention to the Cumulative Layout Shift metric, as it’s another Google ranking factor and is also affected by images. If you want to lower […]
The new way to connect with other SEO pros
With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative. Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, […]