After slugging down 2 espressos, Frank sits down, ready to chisel away at his new website. He opens Squarespace, flicks to his spreadsheets, and is ready for action. Quickly he hits a snag– ‘How am I going to organize my pages?’ Then more questions start flooding in. ”What about SEO? […]
SEO Marketing
Google Expands Eligibility for Product Rich Results
Google expanded eligibility for Merchant Listing search experiences and product snippets through the use of structured data. This change affects merchants, product review sites and product information aggregator sites. Merchant Center feeds are no longer necessary to be eligible for product rich results. There are also two new reports in […]
How To Find Hidden Opportunities
1. Check For Google Penalties The first step is the easiest place to look for a hidden opportunity to help skyrocket your rankings. Is your website currently under any penalties from Google? To check for penalties, your website needs to be connected to Google Search Console. If it isn’t, you, […]
Will Google Penalize Sites That Look The Same?
Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid. Will Google Rank Sites that Look the Same? The question asked was about whether two sites that look similar could […]
Timing Of September Core Update After HCU Not Coincidental
Google’s Danny Sullivan answered a tweet that questioned the timing of the September Core Algorithm Update soon after the Helpful Content Update. Dr.Pete Meyers tweeted that he had a hard time imagining that the two updates coming one after the other was a coincidence. He tweeted: “Hard to imagine that […]
Google’s helpful content update: A critical recap
Google’s helpful content update officially finished rolling out Sept. 9. Now it’s important to reflect on the update, our initial assumptions and its impact on the SEO industry. Fellow SEOs (e.g., Lily Ray, Glenn Gabe, Marie Haynes, Johannes Beus) have done a great job interpreting Google’s announcement and processing what […]
Google Discusses Zero Search Volume Keyword Targeting
In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords that have zero search volume and whether they should target those for ranking purposes. They asked: “Let’s […]
Google Adds New HTTPS Report to Search Console
Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the launch process to take a few months. “One of the common requests we heard from you was to provide more […]
12 WordPress site settings that are critical to your SEO success
WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could also harm your site’s ranking without realizing it. In this post, you’ll discover 12 settings […]
What You Need To Know
JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers. Take, for instance, loading items on category pages, or dynamically updating products on the site using JS. While this is great news for ecommerce sites, JavaScript poses several challenges for […]
Do They Help Or Hurt Your SEO?
Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal links were something of an SEO hack – even though they were technically against Google’s guidelines. These days, Google still […]
Healthcare SEO Fundamentals To Grow Your Medical Practice
On the one hand, working on healthcare SEO for your medical practice website is no different from optimizing any other kind of site. You do your keyword and competitor research, write your metadata and produce high-quality content to draw in clients at every stage of the sales funnel. So those […]