Supporting Small Businesses During the Festive Season

Hanah Lopes

During the heat of the pandemic, difficult stories about small businesses experiencing lost sales and closures were front and centre. Yet despite the challenging circumstances, many of these small businesses remained optimistic that brighter days would come. Unfortunately, this optimism and resilience is being tested. Meta’s latest “Global State of […]

An Introduction To Using R For SEO

Hanah Lopes

Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection, data analysis, statistics, modeling, and model monitoring.  Many businesses rely on predictive analysis to determine the relationship between […]

Latest stock market news: Fed’s Powell speech pleases stock market, ADP hiring falls short, Musk vs. Cook face off, Sam Bankman-Fried speaks out.

Hanah Lopes

Federal Reserve Chair says the path ahead for inflation remains “highly uncertain.” Powell said inflation forecasts of private-sector forecasters or of Federal Open Market Committee participants broadly show a significant decline over the next year. However, forecasts have been predicting just such a decline for more than a year, while […]

What Is Search Forecasting And Why Is It Important?

Hanah Lopes

Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps. But before tweaking your on-page content or restructuring your website, you need to know what’s working well already and where you have the potential for growth. This is where search forecasting comes in. What Is […]

Business events for the week of Nov.27, 2022 and beyond

Hanah Lopes

Registration Open: 9th Annual Gauntlet Business Program and Competition The Advancement Foundation is gearing up for The Gauntlet 2023! Virginia’s largest business program and competition offers a proven formula to assist you in the development of your business idea, an opportunity to collaborate with entrepreneurs across the region, individual pairing […]